The second project for the second year, was a depart from the self directed routine that we have had in the past modules, this was a live brief set by a textiles company. From the four companies that set us briefs, I chose to do a brief that was very interiors focused, the company Harlequin set a very open minded brief of which we had quite a lot of room to be creative, innovative and also experimental. However with this brief I did have to focus on the target market, the interior focus and also what the brand has already got to offer to the interior textiles market and how I could create fabric designs that would work within the established brand identity.
The concept that my group and I decided upon was a rural/woodland theme, focusing on birds, habitats and plants.
I decided to take a very graphic and illustrative approach to this theme, I looked particularly at birds and the feathers in particular. The visual research and drawings i produced combined very hard graphic, liners mark making with more fluid watery inky backgrounds. I also experimented with layering, contrast of textures and also combination and blending of colours.
Preliminary drawings,
Experimenting with colour and ink,
All images ©Yashmin Siraj
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